YouTube Nonprofit Program

YouTube announced a new Nonprofit program that allows accepted nonprofits to obtain their very own nonprofit channel on YouTube (blog announcement). This is a great opportunity for nonprofits (and presumably churches) to communicate with donors, friends of the organization, and even potential guests/visitors in a very cool way. I see this as more powerful than simply creating your own channel, as it identifies the church as an institution focused on bettering our world. It also puts us in front of a crowd of people who may not really know what churches do. Is your church making an impact in the local community? This would be a fantastic way to communicate how God is working, and how others can get involved. What are some other ways you can think to leverage this tool?